The 4 Departments in Your Organization That Need gPanel
Who handles Google Workspace in your organization? Who adds new employees, manages data, or oversees access control? Google Workspace is a complex...
4 min read
Brandon Carter
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Last Updated: March 12, 2026
If Google Workspace is central to how your organization works, then all the administrative tasks that keep Google Workspace working right for your employees are essential to keeping operations running smoothly. .
And while the platform has some built-in functionality for managing all those administrative tasks, businesses can benefit from using Google Workspace admin tools that make that work easier on your team.
Two of the most common tools organizations turn to to simplify Google Workspace management are gPanel by Promevo and Google Apps Manager (GAM). This piece will help you understand the differences between gPanel versus Google Apps Manager, so you can understand the strengths of each tool and evaluate whether they’re right for your organization.
Google Apps Manager is an open-source command-line tool for managing Google Workspace environments. GAM is freely available to anyone who wants to use it and is maintained by a community of contributors. It's a program you install locally and run on your device, and is especially useful for managing large-batch actions that would be time consuming to handle manually.
Some of the most common use cases for GAM are:
For enterprise companies, where these actions can involve a large number of users, groups, and data, having an option to manage them at scale is valuable. GAM can be a powerful tool with a unique set of benefits, but it does require a level of technical know-how that not all IT employees possess.
When comparing GAM versus gPanel, there are a few specific strengths and limitations to be aware of.
gPanel is a web-based Google Workspace admin tool built by Promevo. It adds to the functionality available in the Google Admin Console, and makes many common Google Workspace administrative tasks easier on employees at all levels of technical ability.
Specifically, gPanel offers features to simplify Google Workspace management like:
In comparison to GAM, gPanel offers a few key benefits:
Basically, no matter how technically adept your administrative staff is, you can tap into powerful functionality without needing to undergo time-consuming training or upskilling. And gPanel is available in three main tiers, so you can match the version you buy to your company's needs — each with the price point to match.
With GAM being free and gPanel affordable, you don't necessarily have to choose between the two to stay within budget. Some organizations may find that gPanel meets their needs and skill levels best, while others find it valuable to use gPanel for some purposes and GAM for others.
To help provide a general idea for when each tool is most useful, here are some guidelines:
Thinking about gPanel versus Google Apps Manager isn't necessarily the right approach. Instead, many organizations find value in using both. You may want to use GAM for custom or particularly sensitive scripts, while relying on gPanel for everyday Google Workspace management and reporting.
When international technology company Trimble ended a three-decade relationship with an external accounting firm, they faced the unenviable challenge of disentangling all their accounts. To remove the firm's access from their Google Workspace files and folders across the board, they opted to use GAM scripts. Then, to make sure the scripts got everything and the removals were comprehensive, they used gPanel's reporting tools to verify the cleanup process. The combination of the two tools made a daunting project manageable, and left them with confidence the removal was successful.
We're lucky to live in a world where you don't have to choose between peanut butter and chocolate, you can find a tasty treat that combines the two. The same is true when choosing the right Google Workspace admin tool.
You may find that one or the other meets your needs just fine, or you may find that the combination of GAM and gPanel is what works best for your organization. When considering which tool(s) to use and what use cases to apply them to, consider your team's technical skill level, your audit and compliance needs, and your collaboration style.
If your organization cares about efficiency and security, and your team cares about ease of use, there's a good chance that gPanel will be a valuable addition to your tech stack. At many businesses, gPanel has helped reduce risk and boost efficiency — especially for non-technical admins.
If you'd like to see how it works for yourself, schedule a demo today to learn what it can do for your organization.
Meet the Author
Brandon Carter is the Marketing Director at Promevo and gPanel, where he is responsible for driving growth and demand generation. Brandon has over 20 years of industry experience with specialties in content, public relations, and revenue operations. Brandon is cited as a leading expert in HubSpot and other revenue systems. He’s contributed content to HubSpot user groups, the largest customer engagement and loyalty blog in the world, and MarketingProfs. Today his primary focus is expanding gPanel’s adoption among Google Workspace enterprise users, as well as growing Promevo’s footprint in the Google Cloud and Gemini AI services marketplace.
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